Everyone is a Broadcaster!

An interview by Hall of Fame speaker Mark Sanborn, with Riaz Meghji, a speaker and author. Riaz shares his thoughts on why everyone is a broadcaster in 2021. He also gives some tips on how to be a great virtual presenter and connect with your audience.

Riaz talks about how times have changed, and in 2021 everyone is a presenter. He shares some tips on how to become a great virtual presenter in 2021!  

  • Forget about yourself and point your focus forward to the audience. If you’re more worried about how you look and act on your side of the camera, you will not connect with the audience.  
  • Call people up, not calling them out. To get participation with the audience, ask questions that will bring the audience to you. 
  • Embrace the unpredictability. Things will not always work as planned; embrace it and roll with it. 
  • Act like a human. Less info and more emotion!

After you watch this video, check out Mark’s free guide to “8 Things That Make or Break a Virtual Presentation” https://www.vpi.institute/free-8-thin

Riaz is a speaker and author of “Every Conversation Counts: The 5 Habits of Human Connection That Build Extraordinary Relationships”. Riaz’s website for more great content from him https://riazmeghji.com/

Mark is a top 5 leadership speaker and co-founder of the Virtual Presentations Institute. www.vpi.institute

How to Grow Your Email List with Webinars and Beyond

It’s no secret sending out emails is a great way to stay in touch, deliver announcements, and keep your business top of mind for customers. At the same time, it can be hard to grow your email list and get the subscribers you need.

Why you want to grow your email list

Email subscribers consist of a fantastic audience as they are a group of individuals who have interacted with your brand in some way shape or form. They are familiar with your brand and are more likely to engage with your email messaging over a cold audience.

Growing this list of email subscribers can be difficult as users need to be aware of your emails and then be enticed to subscribe to them. One of the best ways to grow your list, however, is with the use of webinars!

The trick to gaining email subscribers from webinars is to drive traffic to your registration landing page. We’re here to explore how you can get users to your landing page and ultimately grow your list of email subscribers.

You’ll also want to check out how to be a great virtual event speaker here.

Use Your Blog to Promote

If you’re doing it correctly, your website blog will be gaining valuable traffic for your website. You can leverage this traffic by mentioning your webinar in your blog posts.

This can help to build attendance for the webinar and increase the likelihood of registrants seeing the email sign up option on your webinar landing page.

You might also post specific blog posts just about your upcoming webinar and offer multiple opportunities for newsletter sign-up. Tell viewers that they can stay up to date on future webinars by subscribing to your newsletter.

Partner with Another Company

One of the best ways to grow your email list? Partner up with another company in order to get more webinar registrants.

Partnering with a company whose brand relates to your own can help you to double your reach. By cross-promoting, both companies benefit as they gain access to each other’s audiences, and get to promote each other’s expertise.

Reuse Webinars to Grow Your Email List

Once your webinar is finished, it doesn’t mean the opportunities for using them are done!

You can repost old webinars to social media, or use them to write out new content for your website blog. This content has proven to be valuable to viewers in the past, so why not keep that valuable content available for use?

PS. You might even mention that the content was derived from a webinar in order to get sign-ups for future webinars.

Use the Power of Social Media

Social media is your opportunity to talk about your upcoming webinars and promote them for participation. You should mention the date and time of the webinar, as well as the exciting topics you’ll be discussing.

Be sure to post about the webinar multiple times leading up to the event, and tag all relevant partners in order for them to repost.

Take a look at your perfect 7 step social media marketing event strategy here.

Ask for Shares

If you have powerful connections, then this is your chance to use them to your advantage! Ask anyone who might be relevant to your industry or webinar topic to share it.

If an important person can advocate for your webinar, people will be a lot more inclined to flock towards it. Your webinar will see an increase in registrants, and your long-term relationship with those registrants will grow as they subscribe to your email newsletters.

Ready to Start?

Now you have the information you need to get started on using webinars to grow your email list! But you might find yourself still weary of hosting them.

If hosting webinars aren’t your cup of tea, eSpeakers can help! Our innovative platform hosts a plethora of choices for top speakers that connect to your audiences and help drive leads.

Ready to hear more? Contact us about our services today!

Here are three more articles you might enjoy:

7 Ways to Improve Virtual Attendance at Your Next Event
Using Attendee Avatars for a Better Virtual Event
6 Steps For Putting On A Virtual Event That Works

How to Be a Great Virtual Event Speaker: Top Tips

The virtual space is currently booming and virtual events are now more popular than ever. With that, event speakers who have mastered the art of delivering in-person presentations now have to adjust. How do you become a great virtual event speaker and what adjustments can you make to keep your audiences’ interest?

How to be a great virtual event speaker

We’re here to give you our best tips for how to be a great virtual event speaker so you can deliver compelling content and a presentation to be remembered.

If you’re planning an event you might benefit from our social media marketing event strategy tips.

Test, Test, Test

Your audience is likely surrounded by a lot of distractions as they attend your virtual presentation from home. This means that it’s even easier to lose your audience’s attention than it is with in-person events.

Don’t let the technology side of your presentation be your downfall. Set yourself up for success well ahead of time and test your technology.

This includes the joining process, along with your video and sound checks. It’s also important to have back up options should your first option fail.

Think About Your Body Language

Sometimes body language speaks louder than words. This rule applies to virtual events as well!

To be a great virtual event speaker, you will need to think about how your body language translates into the virtual space.

Eye contact is still important for connecting with a virtual audience, so be sure to look into your camera and avoid distracting glances.

Keep your hands visible on your screen and avoid fidgeting. You should continue to use hand gestures as you would in an in-person presentation.

Get Personal with Your Audience

To keep your audience’s attention, get personal, and try to interact with them.

Pause for questions, use imagery, get them involved with a poll, tell a story, or find ways to get them involved in what you are discussing.

There is nothing worse than a long presentation filled with endless slides, especially during a virtual event.

Pay Attention to Your Pace

As a virtual event speaker, you still need to be mindful of your speaking pace. Check-in with yourself and determine if it might be necessary to slow down.

Take pauses where appropriate for your audience to digest the information. It may also take a bit of time for your audio to be transmitted so pauses can be great for allowing catch-up time.

First Impressions are Important

If your virtual presentation is business related then it is still important to dress the part. Your appearance can have a major influence on the first impression you give to your audience, so don’t show up in pajamas or having just rolled out of bed.

Dress in business-casual attire and do a test recording to get a feel for what your audience is going to see. This is one of the many perks of being a virtual event speaker!

Think About Lighting and Camera Positioning

As you are setting up for your virtual presentation, think about your lighting and camera positioning. Cameras are best at eye level position so it is easy for you to keep eye contact with your audience.

If you want to keep your audience’s focus, you should also adjust your lighting.

The light should highlight your face and darken your background. This allows you to be clearly seen and for background distractions to be kept to a minimum.

Switch up Your In-Person Presentation

Your virtual presentation should not be a duplicate of your in-person presentation. Switch things up and make your virtual presentation shorter.

Without the energy of an in-person crowd, each minute of your virtual presentation will seem longer. Keep things short and to the point so both you and your audience stay motivated and engaged.

Take Your Virtual Event to the Next Level

In addition to these tips, one of the best ways to take your virtual event to the next level is with eSpeakers enterprise-quality tools. We can help you to plan a virtual event that will stand out with speakers and help you to become even more connected to your audiences.

Interested to hear more? Contact us about our services today!

Enjoyed this article? Here are three more to help you:

Virtual Event Planning: 8 Tips to Help You Move An Event Online at the Last Minute
Want to Make Your Virtual Event Stand Out? Try This!
7 Questions to Include in Your Virtual Post-Event Survey

7 Ways to Improve Virtual Attendance at Your Next Event

If it feels like everywhere you turn, you see an invite to a virtual event or an ad for an upcoming virtual gathering, you’re not wrong! These remote events are more popular than ever as we adapt to a whole new way of living and working in 2020. But how can you make YOUR virtual event stand out from the crowd and get the higher virtual attendance you’ve been hoping for?

Today, we’re going to tell you how!

Improve virtual attendance at your next event with these 7 tips

Focus on value

If you want your virtual attendance to be better than ever, focus on delivering the kind of quality that MAKES people want to attend.

Make it very clear what kind of value your audience can expect from attending your virtual event. Will they come away with new ways to run their business? Tips for leading a healthier lifestyle? A concrete plan for making these changes? Whatever it is, make it clear and make it valuable.

Use your network to boost virtual attendance

The online world can be incredibly generous when you know where to look! Focus on the network you already have (it’s bigger than you realize!) and look for opportunities to make it even bigger.

Reach out to your existing email list to let them know about your virtual event, share your event in the Facebook groups you’re in, and use good old fashioned word of mouth to spread the news about your event.

This is also a good time to mention virtual event sponsorship revenue. Your relationship with your event sponsors can be mutually exclusive, so not only are they helping you market your event, but you’re advertising for them in return. Learn more about finding virtual event sponsorship revenue here.

Offer an incentive

The initial value your virtual event provides is a great thing to focus on. But if you can add even further incentive for attending?

Even better!

If you offer an incentive that might not cost you much but brings a ton of value to your audience, you’ll notice attendance rates skyrocket.Here are a few examples of incentives you might offer:

  • Swag bag (digital swag bags are a great way to reduce waste and streamline the process)
  • Prize drawing
  • Coupons for your services for attendees

Share your itinerary

Your audience might be reluctant to sign up for your virtual event if they’re not quite sure what to expect from it. One way to combat this challenge is by sharing a detailed itinerary for your event ahead of time.

Outline what happens during each hour or section of your event. Your audience will appreciate knowing exactly what to expect, when they can take breaks, and the can’t-miss events they’ll want to schedule their own time around.

PS. We share more tips for making your virtual event stand out in this blog post.

Make it interactive

Anytime you can include an interactive element in your virtual event, you’ll see virtual attendance rates rise – and stay high!

When your audience is called on to interact and participate throughout your event, they’re more likely to stay tuned in.

If they feel like they’re being lectured and they hoped for a more interactive and engaging experience, they’re far less likely to sign up for future events, and they might not last long during your current event either.

There are plenty of great audience interaction software options that allow you to add live polls, Q&As, and even gamification and quizzes to your virtual event. They help make your event one to remember and boost your virtual attendance all at once!

Audience insight

Hearing from past event attendees is incredibly useful for making your next virtual event even better. Once you know what they liked, what they didn’t like, and what they’d like to see in your next event, you can use this information to draw even more attendees to your next event.

Check out this post for seven questions to include in your virtual post-event survey.

Hire incredible speakers to amplify virtual attendance

Hiring the right speaker for your virtual event can make or break the success of your event. The value a speaker can bring to your event is unbeatable.

Are you a virtual event organizer? Click here to browse our top-rated virtual speakers for your online event.

Enjoyed this article? Here are three more to help you:

Nine tips to promote your virtual event effectively
Virtual Event Planning: 8 Tips to Help You Move An Event Online at the Last Minute
Six steps for putting on a virtual event that works.

Want to Make Your Virtual Event Stand Out? Try This!

In-person events used to rule industries of all kinds as there’s nothing quite like face to face interaction in creating relationships and connections. Now that things have forever changed, virtual events are taking the lead. So how exactly do you make your virtual event stand out?

There are hundreds of virtual events taking place, and they’re all doing everything they can to grab the attention of their target audiences.

While virtual events are becoming more and more saturated, the great thing is that they are mostly uncharted waters. There’s plenty of opportunities to get creative and create a memorable and exciting experience for those who attend your virtual events.

If you need to move an event online at the last minute, you can check out our tips for doing so here.

Tips to Making Your Virtual Event Stand Out

In order to make your virtual event stand out, it’s imperative to brainstorm new ideas on how you can grab your virtual audiences’ attention and keep it.

We’ve done the groundwork in putting together some creative tips on how you can spice up your virtual event and make it one that attendees are going to want more of in the future!

Don’t overdo it

While you might think it’s best to pull out all of the bells and whistles to help your virtual event stand out, your event actually becomes more memorable when kept under 20 minutes.

When virtual events are shorter, it’s easier for attendees to stay focused, and for you to get your main points across.

Use visuals

Many people are visual learners and can majorly benefit from seeing examples on prepared slides or images to go along with your presentation. It’s also important as presenters to get your speakers to enable their video features.

Your audience makes a better connection when they can see the person they are listening to.

Take a personal approach to your virtual event

Virtual events aren’t a one size fits all solution. Use technology to add a personal touch for your specific audience.

Some event platforms provide features that allow you to assign attendee titles or ticket types and then create agendas based on those unique functions. Targeted audiences, such as those at corporate events, will appreciate a virtual event that feels catered to them specifically.

Focus on transitions

The flow of your virtual event can make all the difference in keeping your audiences’ attention throughout. Planned out and smooth transitions make for a better event as attendees are free from distractions and don’t need to do anything on their end to go to the next slide.

Make use of sound

Music is a game-changer when it comes to making your virtual event stand out. Turn up the music to increase energy and use it as background music for when people enter your event. Music can strike emotion in audience members and help them to stay engaged.

The message is in the medium

Keep your audience on their toes by mixing up your formats. Whether it’s a live broadcast, pre-recorded video, or TV-show style chat, you want to keep your audience guessing.

If they know exactly what to expect from your virtual event then there is more of a chance of them losing interest. Keep things interesting and use different mediums to your advantage.

Engage your audience throughout

There are numerous ways to encourage your audience members to interact within your virtual event. You might try polls, games, quizzes, or ask them questions.

You might also use a Q&A session to allow time for audience members to engage with you and get answers to their burning questions.

We talk about how and when to manage audience Q&A here. Check it out for more information!

Deliver the unexpected

When you offer the element of surprise through your virtual event, it instantly becomes more memorable. You might use a contest or scavenger hunt to get audience members excited. Gamification can be an incredible way to get audience members involved.

You might also introduce special guests or get them to open your virtual event.

Unleash the Potential of Your Virtual Event

If you’re looking to plan a virtual event that will stand out with speakers, eSpeakers can help to bring enterprise-quality tools to the professional speaking industry. Become more connected to more audiences that want to hear your message and increase traffic.

Interested to hear more? Contact us about our services today!

Enjoyed this article? Here are three more to help you:

Nine tips to promote your online event effectively
Ten event planning tips for absolute beginners
7 tips to save money when planning an event

How To Moderate a Virtual Event

So you’ve been asked to moderate a virtual event. Great! 

Do you know what to do next?

There are so many benefits to moderating a virtual event, from endless networking opportunities to the social media oomph, to the elevated exposure. It’s a chance to really put your best face forward and show the world (or a limited audience) what you’re really made of.

So jumped at the opportunity—good for you. 

Here’s a rundown of what a virtual event moderator does, and a few tips to do the best job you can possibly do.

What does a virtual event moderator do?

Well, during live events, a moderator is responsible for upholding the theme of the event and making sure that the message doesn’t get lost in the shuffle. 

Through involvement and keeping the conversation going, she keeps attendants engaged, excited, and glad to be there. She keeps things moving smoothly from speaker to speaker and workshop to workshop. She makes sure everyone knows what’s going on. 

She’s the point person for the whole event.

All these points are still true when you moderate a virtual event, except all of that movement and communication is done online.

Are you a speaker wanting to expand your portfolio to include online training? Being certified is a great way to let customers know you’re a great virtual speaker. We offer certification at eSpeakers….check it out here.

Know your technology

So, it goes without saying, if you want to moderate a virtual event successfully, it is vital that you master the platform that the event is hosted on.

You have to know all the ins and outs of the platform and various other media the event is occurring on, including the social media channels.

If the event has a dedicated tech person, you should at least know how to communicate with them quickly and effectively. And yes, you still need to know how to use the technology yourself. If the face of the event doesn’t appear to know what she’s doing and fumbles in front of the audience, it will make the whole thing look bad.

And of course, always test everything in advance.

Know your tools…and use them

Different virtual event hosting platforms, such as Hopin and Whova, have various in-app tools you can use to engage your audience. Use them! If your attendees are able to chat and meet with each other (and you) they will be much more invested in your event. Therefore, when you moderate a virtual event, it’s important to provide spaces for this networking and connection to happen. 

Allow for 15 minutes before each session to allow guests to connect and chat. This will make for a more congenial, comfortable vibe.

Rehearse, rehearse, rehearse

When you moderate a virtual event, it might be tempting to go with the flow and try to be natural for the camera. 


In fact, your mistakes and stumbles will be even more evident and awkward without a huge room to hide behind. So rehearse all your presentations and talks beforehand so all you have to concentrate on is the connection you’re establishing with your audience.  

Promote, promote, promote!

You can’t moderate a virtual event without being a master marketer. Get out there and let everyone know about the amazing event you’re moderating. 

Go beyond just social media. Use email marketing, guest blogging, video promotion, mailouts….anything you can do to get the word out. 

If you need help with your marketing plan for your virtual event, check out this post.

Prepare your audience

Before your virtual event begins, host an orientation talk for your attendees, letting them know how to navigate your event, what they will need technology-wise, and what they can expect. Go over timelines and encourage them to engage with each other in the spaces you’ve provided.

Let the world know

Just because your event is underway, doesn’t mean your marketing job is done. Now is actually the best time to get the word out across social media about what exciting things are happening in your event. Tweet about it, share stories on Instagram…whatever you do, make sure to use hashtags, and involve the attendees inside the event.

Finally…follow up!

Now that it’s all over and the dust has settled, don’t just walk away! Check back in with your attendees in an email blast, inviting them to provide valuable feedback. This will help to make sure that you see their faces at your next event!

It doesn’t need to be intimidating to moderate a virtual event. Just prepare, communicate, use your tools, and follow up. With these simple points in mind, you are on your way to hosting a virtual event to remember.

Finding a speaker who’s comfortable online doesn’t need to be a daunting task. Use our handy virtual speakers’ marketplace tool to find the perfect online speaker. Then contact us to get started.

Enjoyed this article? Here are three more to help you:

Get certified! Become a Certified Virtual Presenter.
Virtual event planning: 8 tips to move your event online last minute.
Six questions to ask a keynote speaker before your next virtual event.

Six Questions to Ask A Keynote Speaker Before Your Next Virtual Event

Do you know the right questions to ask a keynote speaker before you book them?

As every event planner knows, the wrong keynote speaker can sink an otherwise impeccably executed virtual event

You got the theme right, you got the platform right, you got all the other presenters and side events right. But at the moment when all butts are in seats to watch the highlight of the whole event, the keynote speech, the wrong tone, or the wrong message can be a disaster. A bad keynote presentation will be the story your attendees take with them when they leave the virtual event. 

And all your hard work will end on a sour note.

In order to avoid this situation, it is absolutely essential that you know the right questions to ask a keynote speaker before you book them. 

If you ask these questions at the outset, you will be sure to hire the right speaker for your virtual event and avoid any mishaps.

Six Questions to Ask a Keynote Speaker For Your Next Virtual Event

1. How will you interact with the audience? 

Virtual presentations don’t have the benefit of the energy of a live audience and speaker. So if you want your audience to feel involved and engaged in the content and message, your speaker needs to know a thing or two about how to interact with a virtual audience. Ask your speaker for specific examples of how they have successfully engaged an audience with positive results. A bored audience will not speak well of your event, or at all. You definitely don’t want that!

2. How will you tailor your presentation to fit this particular audience?

It’s great that your speaker has a powerful message or an animated delivery. But one of the most important questions to ask a keynote speaker is: how are they going to connect with YOUR particular audience? A canned speech can only go so far to connect with people. But your audience all share a common thread, a reason for being there. So how is your keynote speaker going to connect with that reason? 

3. What is the audience going to take away from this speech?

Every experience of value teaches a lesson or at least makes an audience member consider something they’ve never thought of before. So what will be the main takeaways from your keynote speaker’s presentation? Is this takeaway in line with the message, theme, and other content of your event? If this potential keynote speaker’s message is off point, you might want to consider someone else for your virtual event.

4. How will you market this event?

It’s important as a planner to know what sort of promotion this speaker will do for this event. Will their marketing clash with the tone or message of your event? Will it be on the brand? Are they open to letting you take over their marketing strategy for the event? As marketing is so important to the success of a virtual event, it’s really important to know how a speaker will go about it.

5. What do you know about this industry?

If a keynote speaker comes into an event with no knowledge of the industry of the people she’s presenting to, her presentation will come off as shallow and uninformed. She needs to be able to interact with the audience from at least a slightly informed place, and it would be nice if she could adjust her presentation to make sense in the context of that industry. If she can’t relate at all to the people she’s speaking to, she will seem ingenuine. 

6. What sort of technology are you comfortable with? 

One of the most important questions to ask a keynote speaker who is going to do a virtual presentation is: have you done this before? How many times? And what platforms did you use? There is no wiggle-room here; you need an honest, accurate idea of how comfortable this potential speaker is with using various forms of technology. Not to say that you can’t book a speaker who isn’t experienced, you just need to know how much help they will need on-the-day, so you can accurately prepare.  

There are a lot of choices out there for choosing keynote speakers. At eSpeakers, we have the knowledge and experience to help you find the right speaker who is comfortable presenting to a virtual audience. Check out our extensive roster here, and get in touch to see how we can start working for you!

Enjoyed this article? Here are three more to help you:

Nine tips to promote your virtual event effectively
Virtual Event Planning: 8 Tips to Help You Move An Event Online at the Last Minute
Six steps for putting on a virtual event that works.

Ten Virtual Event Ideas to Keep You Ahead of the Curve

If you’re like every other event planner in the world right now, you’re scrambling to think of more and better virtual event ideas every day. Online event hosting has become the new normal, whether you were ready for it or not—COVID-19 has turned the events industry (along with pretty much every other industry in the world) on its head. So where have you landed?

Event planning is a competitive business. And every busy event planner knows, you have to stay ahead of the curve to keep landing those contracts. You are expected to knock every event out of the park with innovative new ideas and impressive results. And to do it all with lower and lower budgets.

Online events are no different. With COVID-19, the whole industry was shifted online. Live events will see their day again. But in the meantime, virtual events are on the rise and planners are upping their online game with every one.

Virtual events have less overhead, lower travel costs, and less personnel involved. This leaves a lot of room for over-the-top marketing and investment in stellar speakers and quality content. 

To help you keep ahead of the game, here are some innovative virtual event ideas to keep in your toolbox. You never know when you might need them.

10 virtual event ideas to keep you ahead of the curve

1. Go 3D

Utilize immersive environment technology to create virtual meeting rooms, stages, and other creative locations. It may not be exactly virtual reality, but this alternative presentation will give your attendees a break from the usual format of flat-screen after flat-screen.

2. Get united

Choose a common goal for your event, such as a certain dollar amount raised for a cause. Use this goal in your marketing and keep the message going throughout the event, getting people excited about reaching the goal. Track the progress and shout the results from the mountaintops. This will contribute to a feeling of community and cohesion among your attendants and strengthen the experience of your event, making it more memorable. 

3. Don’t forget to entertain

Live events usually feature entertainment of some sort, such as a musical act, a comedian, or a keynote speaker. So why shouldn’t your virtual event? Schedule live streaming entertainment and promote it as part of your marketing plan.

Speaker: Ten Fresh Virtual Event Ideas to Keep You Ahead of the Curve

4. Use music

Instead of dead air, liven up your waiting rooms with energetic music, and use it during your presentations as well. 

5. Activity breaks

Don’t forget that your participants are spending a large chunk of time in their homes staring at their computer screens so they can attend your event. Break up the event and add some movement by incorporating some health and wellness breaks, such as a scheduled yoga class or guided meditation session. This will keep your attendees from drifting off to get some exercise elsewhere, will lighten the mood and create camaraderie as they share a healthy experience together.

Meditation: Ten Fresh Virtual Event Ideas to Keep You Ahead of the Curve
A guided meditation session could refresh your attendees during a long event.

Click here for some more virtual event ideas.

6. Get competitive

Shake things up and get people interacting by incorporating some friendly competition into your event. Lead a game that goes on throughout the event, or puzzles or trivia questions that your attendees can respond to in order to earn prizes or rewards. 

7. Live illustrations

There have been some really cool things done with live illustrations at events. You can hire a graphic artist to create illustrations in real-time during presentations or webinars so that your attendees can watch as it evolves and highlights different aspects of your content. At the end of your event, these completed sketches can be used as marketing material or as giveaways or prizes.

8. Use unusual backgrounds

By this time, most people are used to watching webinars hosted in conference rooms, offices, or on stages. Do something a little more unusual such as shooting outdoors or another unpredictable space. Do keep in mind that you should be able to control your audio, so do a soundcheck first to ensure there won’t be any surprises (think wind and passersby). 

9. Go glossy instead of live streaming

Livestreaming is the main mode of presentation for virtual events. But why not invest the time to create pre-recorded sessions instead? While livestreaming is more immediate and can be more interactive by nature, they can also risk being boring and flat if it’s just one person speaking for tens of minutes. A pre-recorded video, on the other hand, can benefit from editing, cutting, and styling which can make for much more interesting, engaging content. If you don’t want your whole event to be pre-recorded, think about incorporating a few shorter elements into your schedule, interspersed with livestreaming. 

Prerecording: Ten Fresh Virtual Event Ideas to Keep You Ahead of the Curve

10. Get creative with your speakers

Sometimes the best choice isn’t the most obvious choice, which is why one of our favorite virtual event ideas is to hire surprising speakers. Search eSpeakers’ virtual speakers’ roster to find a talented online event-savvy speaker for your event.

Online events are here to stay. And just like the live event industry before it, the playing field is going to get ever more competitive and innovative. With these and other virtual event ideas, you can work to keep yourself one step ahead of the pack. 

Happy planning!

Are you a speaker wanting to expand your portfolio to include online training? Being certified is a great way to let customers know you’re a great virtual speaker. We offer certification at eSpeakers….check it out here.

Enjoyed this article? Here are three more to help you:

Get certified! Become a Certified Virtual Presenter.
Virtual event planning: 8 tips to move your event online last minute.
Nine tips to promote your online event effectively.

Ten Tips For Speakers to Increase Your Online Presence

So you’re a speaker, and COVD-19 has left you scrambling to shift your business online. So how do you increase your online presence?

As a speaker, you know that online presence is important. But now that people are conducting most of their business online, it’s more important than ever to have an online presence that packs a punch. In fact, an effective online presence is vital.

There has always been a lot of competition online—now more than ever. As a speaker, there’s a lot of pressure to get yourself out there and really “sell yourself” online.

Being certified is a great way to let customers know you’re a great virtual speaker. We offer a certification at eSpeakers….check it out here.

If your business model has been based on live presentations, you may be new to online presenting. All this online marketing stuff might be a bit intimidating. So we’ve put together this list of key points you should keep in mind as you’re building your new online presence. These ideas can help demystify the process of moving online and will help you feel confident selling yourself as a virtual presenter!

Ten Tips For Increasing Your Online Presence

1. Optimize your website.

Don’t tell us you don’t have a website, because we don’t want to hear it. The statistics say it all: almost 100 percent of consumers go online to find the services and items they’re looking for. So if you don’t have a website, first of all, where have you been? Second, leave this post and get online right now and get working on it.

For the rest of you who do have a website, now you have to optimize it. Make sure that it’s optimized for mobility, is visually appealing and easy to navigate. Contact information should be front-and-center and a click-to-call button is a great thing to have. You may even want to add a live chat feature or an app to your site.

2. Get social, but selectively.

Ten Tips For Speakers to Increase Online Presence: Social media

If you’re new to social media and marketing, an effective way to increase your online presence is to focus on two or three platforms instead of spreading yourself too thin by trying to be everywhere, all at once. Post regularly on two or three platforms and build your presence at a pace you can manage.

3. Build a web.

Your social media platforms should interact with each other. Don’t think of each platform as an entity unto itself but as a web, all connected to each other. Your posts should all link to each other and link to your site as well.

4. Be consistent.

You want to be a regular voice in your field who your community expects to hear from. To build your online presence, post consistently. That means on a schedule, without long lags in between posts, and not ten posts in one day, either. Use social media management tools such as Buffer or Hootsuite to help you schedule your posts and keep on track.

5. Be valuable.

Contrary to popular belief, building an online presence doesn’t just mean getting out as much content as you possibly can. Having a truly valuable online presence means putting out content that is thoughtful, helpful, and well-composed. If you are posting forgettable content, you will quickly be forgotten about. Post content of value and you will become a person of value.

6. Don’t stop blogging.

Blogging is great. Yes, you should blog. They are a great tool to increase your online presence by drawing people to your site and letting people know who you are and what you care about. But people are looking for more than just blogs these days. If you want to be relevant and engaging online, diversify your content by providing videos, webinars, contests, polls, or even hosting or guest hosting on a podcast. The sky’s the limit, check out what’s out there and get creative!

7. Roll video!

Ten Tips For Speakers to Increase Online Presence: Video

As a speaker, it is expected that you will have a demo reel (antiquated term, we know!) so potential clients can view you in action. Employ a professional to edit together a demo of your speaking engagements, make it visually exciting but also clear and concise, and post it on the front page of your website.

8. Engage with your online community.

Posting things passively and waiting for likes isn’t really going to cut it if you want to have a truly significant online presence. So get out there in your online communities, and engage! Start or participate in conversations, give feedback where it is asked for, answer questions…just be present and be helpful! This will help you become a more visible face in your online community, which will lead to connections and hopefully interest in what you are saying.

9. Get familiar with SEO.

Ten Tips For Speakers to Increase Online Presence: SEO

If you want to increase your online presence, SEO is something that you just need to learn about. Do research into what keywords apply to your message as a speaker, and think about how potential clients would search for you online. Then, learn how to apply these keywords and phrases to the various sections of your website and your posts. SEO is an invaluable tool for increasing online presence.

Click here for more on how SEO can help you build traffic to your website.

10. Be a guest.

Don’t forget to put yourself out there and engage with other speakers, planners, bloggers, and other people in your community. Offer your unique voice in the form of guest posts, podcast co-host, or speaker at an event. Getting out there and being heard as much as possible is the best way to increase your online presence and get people talking about you as a speaker!

We hope these tips to increase your online presence have been helpful. Have we left anything out? Let us know in the comments!

eSpeakers is offering virtual speaking certifications! Check them out here and take advantage of our members’ discounts.

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6 Steps For Putting On A Virtual Event That Works

You’ve been thinking about putting on a virtual event for a while now, but haven’t gotten around to it yet. 

Putting on a virtual event can seem really daunting if you’ve never done it before. The technology to learn, the different platforms, how to advertise to an online audience…there are a lot of questions and new things to learn that surround a virtual event. Even if you’re an experienced event planner, putting on a 100 percent virtual event presents a whole new set of issues and problems to troubleshoot and solve.

With current events keeping almost everyone at home to do most of their work and leisure activities online, now is the time to put on your first virtual event.

So, how does one actually put on a virtual event? If you go step by step, it’s not as complicated as you think. 

We’ve broken it down into steps for you, to help you put on your first virtual event without a hitch. 

6 Steps For Putting On A Virtual Event That Works

1. Assess your audience. 

Before you can do anything else you need to know who your audience is. Your audience will decide all the components of your event, from which platform to use, to what topics to focus on, to how to market most effectively. It all comes down to what your audience is so make sure you ask yourself a few questions about who they are, such as what are they interested in? How tech-savvy are they? And how do they interact online? This will help you figure out how to market to them and keep them interested once you have them at your event.

2. Figure out your format.

Just like live events, there are several different configurations to any virtual event so use your now defined audience to decide which one would be best for them. Are they a more passive audience or do they like to interact? Are they skills-based or experience-based? How much time do they have? Based on these and other questions, you can design your event’s format accordingly. Maybe your virtual event will be a single simple seminar with a question-and-answer session at the end. Maybe it will be a complicated multi-event format with plenty of real-time interaction, polling, and audience participation. Use your audience research to decide on what will keep them engaged.

As a professional in the event planning industry, you’re in the perfect position to help your colleagues find the right speakers to make their meetings great! Connect with our SpeakerShare program to learn how you can make a commission from referring speakers!

3. Pick a platform.

Based on your format, now is the time to research your platform options and decide on the one that will best optimize your virtual event, for yourself, your presenter(s) and your audience. Make a list of what you need to make your event a success, find the ones that meet those criteria, and utilize their free trial packages (most online platforms will offer this) to test them out and find which one fits best for you. Don’t forget to keep your audience in mind—will they adapt easily to a new platform, or would a familiar streaming service such as Facebook or Youtube be best for them?

4. Pick your presenters.

As in a live event, having a host and speakers who are engaging, knowledgeable, and quick-on-their-feet is essential. In the case of virtual events, it is also important that your speaker can adapt to an online audience and is tech-savvy enough to troubleshoot tech issues on the spot and engage seamlessly with a virtual audience. 

Are you a speaker? Read this post to learn how to let the world know you can present virtually.

5. Choose your “when and where”.

Just because your event won’t be with a live audience, doesn’t mean you don’t have to commit to a time and place—don’t think that these particulars don’t matter. You can have the most interesting virtual event in the world but it won’t do much good if half of your audience is asleep because you’ve scheduled it in the wrong time zone. So pay attention to your audience and what their needs are, time-wise. You can even poll them to figure out what their optimal time is to commit to an online event. And venue matters, as well. You might be tempted to host in your living room, but keep in mind that your background can make your event look cheaper than it is. Consider renting an office space or boardroom for a more professional presentation.

6. Let the world know!

Okay! You’ve finally got the basics of your virtual event figured out. Time to let the world know! Maximize social media and your mailing list to get the word out in as many ways as possible. Promote as many aspects of your event as you can, including your presenters, your venue and your themes/topics. Don’t forget to use hashtags to maximum effect, and if you’re using a social media platform to stream your event, use that platform for leverage as well.

Good luck with your virtual event! And happy planning.

Looking for the perfect speakers for your virtual event? Search our speaker marketplace here—we’ve even added a new “Virtual Presentation” filter to our search criteria.

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