Elaine Fogel
As an author, speaker, marketer, brand evangelist, educator, and consultant, Elaine Fogel engages, entertains, and motivates audiences and readers with stories and lessons gleaned from her diverse career as a singer, teacher, cookbook author, television show host, and marketing executive.
Originally from Canada, she has worked with celebrity spokespeople; produced television and radio spots; served as a spokesperson in national media; and stewarded relationships with corporate partners such as Nike, Ford, Aventis, and Air Canada. She has written, produced, and developed materials on ad agency contract for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, and Warner-Lambert.
Elaine has been a contributing writer to The Business Journal and MarketingProfs, and currently contributes to SmallBizClub (founded by NFL Hall of Famer and author, Fran Tarkenton), and Social Media Today. People in 100+ countries have read her blog, Totally Uncorked on Marketing, and her articles have appeared in many print and digital publications.
Elaine has been a faculty associate at Arizona State University and is a professional member of the National Speakers Association. Interviewed by NBC News and CNN, she is a sought-after marketing and branding thought leader who specializes in small-to-medium businesses and nonprofit organizations.
She is also the author of the award-winning book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. It was a 2016 Finalist in the National Indie Excellence Awards as well as a Finalist in the Next Generation Book Awards.
In her "real life," she plays tennis, swims, follows a plant-based diet, and cuddles with her dog, Mitzy. She and her husband, Allen, became US citizens in 2014 and have two grown children.
When you hire Elaine for your speaking and training needs, you get a consummate professional who's experienced, humorous, and engaging. She shares concrete suggestions and ideas, uplifting and inspiring her audiences while encouraging them to invest in marketing and branding for their personal and organizational success
TOPICS:
- Branding/ Personal Branding
- Small Business Marketing and Branding
- Customer Experience, Service, Engagement, Retention
- Cause Marketing
- Content Marketing
- Internal Marketing
- Marketing Communications
- Marketing & Branding Strategy
- Nonprofit Marketing and Branding
PRAISE:
"Elaine's enthusiastic presentation style kept us engaged and entertained. She spelled out many, manyopportunities right in front of us to remind us of how we all like to be treated. This is how we can keep oursupporters!! Continued supporter commitment."
Torrie Taj, COO, A New Leaf
"Elaine Fogel of Solutions Marketing & Consulting LLC exceeded my expectations as a workshop facilitator andtrainer. She presented a program on customer service tailored for library staff, and really showcased hermeticulous preparation; warm, approachable demeanor; and professionalism. I wouldn't hesitate to ask her backor recommend her to others!"
Janet "Jaime" Ball, Continuing Education CoordinatorLibrary Development Division, Arizona State Library, Archives & Public Records
"Excellent job! Really appreciate the insight around internal and external customers!"
Jami Marcantonio, Category Manager, Molson Coors Brewing Co.
"The information presented was helpful as well as useful in dealing with the clientele we serve. As a person who has always worked in the customer service sector of businesses, I've had other trainings that don't compare to this one. I'm glad to have been a part of this and will utilize the newer tools with [customers]."
Roberta Gray, Administrative Clerk Assistant, Rockford Housing Authority
"Elaine's presentation drew a much larger crowd than we originally anticipated, which is a testament to theinterest in identifying and communicating your personal brand. She was well organized, great aboutcommunication, friendly, and flexible. Thank you to Elaine for being a part of our annual conference!"
Bill Elliott, Executive Director, Automotive Fleet & Leasing Association
As an author, speaker, marketer, brand evangelist, educator, and consultant, Elaine Fogel engages, entertains, and motivates audiences and readers with stories and lessons gleaned from her diverse career as a singer, teacher, cookbook author, television show host, and marketing executive.
Originally from Canada, she has worked with celebrity spokespeople; produced television and radio spots; served as a spokesperson in national media; and stewarded relationships with corporate partners such as Nike, Ford, Aventis, and Air Canada. She has written, produced, and developed materials on ad agency contract for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, and Warner-Lambert.
Elaine has been a contributing writer to The Business Journal and MarketingProfs, and currently contributes to SmallBizClub (founded by NFL Hall of Famer and author, Fran Tarkenton), and Social Media Today. People in 100+ countries have read her blog, Totally Uncorked on Marketing, and her articles have appeared in many print and digital publications.
Elaine has been a faculty associate at Arizona State University and is a professional member of the National Speakers Association. Interviewed by NBC News and CNN, she is a sought-after marketing and branding thought leader who specializes in small-to-medium businesses and nonprofit organizations.
She is also the author of the award-winning book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. It was a 2016 Finalist in the National Indie Excellence Awards as well as a Finalist in the Next Generation Book Awards.
In her "real life," she plays tennis, swims, follows a plant-based diet, and cuddles with her dog, Mitzy. She and her husband, Allen, became US citizens in 2014 and have two grown children.
When you hire Elaine for your speaking and training needs, you get a consummate professional who's experienced, humorous, and engaging. She shares concrete suggestions and ideas, uplifting and inspiring her audiences while encouraging them to invest in marketing and branding for their personal and organizational success
TOPICS:
- Branding/ Personal Branding
- Small Business Marketing and Branding
- Customer Experience, Service, Engagement, Retention
- Cause Marketing
- Content Marketing
- Internal Marketing
- Marketing Communications
- Marketing & Branding Strategy
- Nonprofit Marketing and Branding
PRAISE:
"Elaine's enthusiastic presentation style kept us engaged and entertained. She spelled out many, manyopportunities right in front of us to remind us of how we all like to be treated. This is how we can keep oursupporters!! Continued supporter commitment."
Torrie Taj, COO, A New Leaf
"Elaine Fogel of Solutions Marketing & Consulting LLC exceeded my expectations as a workshop facilitator andtrainer. She presented a program on customer service tailored for library staff, and really showcased hermeticulous preparation; warm, approachable demeanor; and professionalism. I wouldn't hesitate to ask her backor recommend her to others!"
Janet "Jaime" Ball, Continuing Education CoordinatorLibrary Development Division, Arizona State Library, Archives & Public Records
"Excellent job! Really appreciate the insight around internal and external customers!"
Jami Marcantonio, Category Manager, Molson Coors Brewing Co.
"The information presented was helpful as well as useful in dealing with the clientele we serve. As a person who has always worked in the customer service sector of businesses, I've had other trainings that don't compare to this one. I'm glad to have been a part of this and will utilize the newer tools with [customers]."
Roberta Gray, Administrative Clerk Assistant, Rockford Housing Authority
"Elaine's presentation drew a much larger crowd than we originally anticipated, which is a testament to theinterest in identifying and communicating your personal brand. She was well organized, great aboutcommunication, friendly, and flexible. Thank you to Elaine for being a part of our annual conference!"
Bill Elliott, Executive Director, Automotive Fleet & Leasing Association
Becoming a Purpose-Driven Organization
According to the 2019 Porter Novelli/Cone Purpose Biometrics Study, the role of business is expanding far beyond the operational footprint. Customers want companies to address issues and causes that are personally important to them. In fact, Americans say it is more critical than ever to buy from companies that reflect their personal values - and they believe supporting these companies...
Beyond Your Logo - 7 Brand Ideas That Matter Most For Small Business Success
Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it's critical that you do...
Putting Customers at the Center of Every Action
What it takes to develop a customer-centric mindset so customers and employees love your brand, promote it, and stick around!
Without customers, your business would not exist. It's that simple. Its success and longevity depend on acquiring and retaining customers - things you can't do without developing and maintaining a customer-centric mindset.
This presentation will identify the tools and philosophy your company needs to adopt to put customers at the...
The Internal Marketing Symphony
How to successfully orchestrate marketing across your organization
In an "instant world," companies with a holistic market orientation that respond quickly to customer needs will succeed. To accomplish this, timely communication and collaboration among all internal departments is essential.
This presentation will give your company and department employees the tools and ideas to market internally for enhanced relationships, increased trust, and...
The Nonprofit Guide to Customer Service
What it takes to develop a customer-centric mindset so stakeholders adore your brand and support its mission
Your organization depends on "customers" to fulfill its mission. When your nonprofit is customer oriented - putting customers at the center of every decision and action - its brand reputation will increase and thrive as supporters gravitate to it. Imagine being able to spend less time and money on acquisition and more on engagement, retention,...
Marketing Bloopers & Boo-Boos - How to Send Your Customers and Prospects Running for the Hills!
How to prevent customers and prospects from running for the hills!
Have you ever hidden in shame over a business letter boo-boo? How about screaming when you find an error in a brochure, e-mail campaign, or blog post? What do these bloopers say about your organization's brand?
In this highly interactive and entertaining presentation, Elaine shares some real-life communications boo-boos, and then tests your skills to give you new insight into the...
Branding You! - Identifying and Communicating Your Personal Brand
Do you know how people in your life perceive you? Your boss, co-workers, colleagues, customers, partners, family, and friends? What type of reputation do you think you have? You may be surprised!
You don't have to be a corporation or a celebrity to have a brand. In fact, many everyday people who want to build their careers, get ahead, gain solid reputations, and become better leaders use personal branding to reach their objectives.
When you want to stand out from the crowd,...
